Everyone Likes Cookie Dough Fundraisers - Or Do They?

That's not to say that cookie dough fundraisers don't work, nothing could be further from the truth. Cookie dough fundraisers can be great. But - how many cookie dough fundraisers have you seen lately? The idea isn't exactly new is it?

Fundraising professionals need to be one step ahead of their competitors. And don't think that you don't have competitors!! You do!! Your competitors are all those other organisations out there who are looking to attract the same money from the same people you are.

New ideas are the lifeblood of fundraising. New ideas work well because they appeal to a jaded fundraising market because they are - well, new.

Old ideas, like cookie dough fundraisers, can work well too. But they need to look like new ideas, or at least have some form of individual appeal. Cookie dough fund raisers that look like everyone else's cookie dough fund raisers may not quite achieve what you want.

But how do you do cookie dough fundraisers differently?

Skilled fundraising professionals know their business. They have access to resources which others don't have access to. They keep their fingers on the pulse and find new ideas or new ways to do old ideas. They are - professional fundraisers. If they run cookie dough fundraisers they do so knowing how to do them so they work.

That's because fundraising is a learned skill. The days of appointing someone with a bit of spare time to run a fundraiser or two is over. You need one person or a group of people in the organisation who are willing to learn the craft, and teach others. Someone who can compete in the crowded fundraising market.

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